How Important Are Backlinks in SEO in 2020?
You may know by now that if you want to be noticed on Google, you’ll need to optimize your SEO strategy.
Everyone wants to be high on Google’s search engine results page (SERP) and to do so, you count with the help of backlinks, among other things.
But exactly how important are backlinks in SEO?
Short answer: BACKLINKS ARE LINKS THAT REFER TO YOUR SITE, AND THE MORE PEOPLE REFER TO YOU, THE BETTER. GOOGLE WILL SEE YOU AS A TRUSTWORTHY SOURCE ON YOUR NICHE AND WILL PUT YOUR RESULTS HIGHER ON ITS SERP.
Basically, it’s when a website mentions another website and adds a link to it. They can also be called inbound links.
BUT WHY EXACTLY ARE BACKLINKS SO VALUABLE?
Let’s answer those questions quickly.
Why Does Google Value Backlinks So Much?
Google’s search algorithm qualifies every website domain authority.
In fact, a study from 2020 found that 90.63% OF ALL PAGES NEVER GET ANY ORGANIC TRAFFIC FROM GOOGE, AND ONE OF THE FACTORS IS THAT THEY DON’T HAVE ANY BACKLINKS.
In the same study, they mention that the more backlinks that a page has, the more organic traffic they receive.
When a website receives lots of GOOD-QUALITY BACKLINKS, it tells the algorithm that other people find that website to be valuable, and thus, the authority score goes up.
But let’s make an emphasis on what exactly counts as “GOOD-QUALITY BACKLINKS” because believe it or not, not every backlink can benefit your website.
Good Backlinks Come From High-quality Websites
A GOOD BACKLINK WILL COME FROM A TRUSTWORTHY SOURCE ON YOUR NICHE.
Remember that Google qualifies websites based on their authority, so if a website with high authority links to your website, that means something good happens on your site.
Good Backlinks Are Varied
They come from all sources, you name it:
- News Sites.
- Commercial sites.
Good Backlinks Come From Sites Related to Your Niche
YOUR BACKLINKS NEED TO LOOK AUTHENTIC.
That means that Google will look at you suspiciously if your website talks about solo traveling and you get backlinks from a digital marketing website.
Good Backlinks Are Built-up Gradually
IF YOU GET ABRUPTLY LINKED BY MANY WEBSITES, GOOGLE WON’T LOOK AT THIS WITH GOOD EYES.
Google’s algorithm knows that high-quality backlinks take time to build.
Nobody suddenly becomes a guru expert on any niche overnight.
What Are Bad Backlinks?
IF GOOGLE SUSPECTS THAT YOU BOUGHT A BACKLINK, THAT’S BAD NEWS FOR YOU.
In the past, there used to be “link farms” that would just add thousands of links to make a certain page rank better on SERP. Google realized that and that’s why they penalize heavily those who do that.
Buy high-quality backlink needs to be earned in an honest way. And that involves a lot of work.
What Are the Benefits of Having High-quality Backlinks?
There are many benefits to having high-quality backlinks. Some of those are:
It Raises Your Brand’s Awareness
According to HubSpot , 90% OF B2B AND 70% OF B2C BUSINESSES USE CONTENT TO PROMOTE THEIR BRAND AWARENESS.
With many businesses out there, getting trustworthy backlinks will tell people that you stand out among them.
It Improves Your Organic Ranking
As soon as Google starts seeing you as a trustworthy site, it will begin to promote you higher on its SERP.
One great tip is to always include internal links on your blogs to increase the time that people spend on your site, which is another factor that Google takes into consideration.
It Will Position Your Site As An Authority
Google’s algorithm uses backlinks to learn what your site is about.
The more backlinks you get, the better they get to know you. The better Google knows you, the better Google places you on their SERP.
So How Can You Get High-quality Backlinks?
There are many ways of getting quality backlinks.
Ways that don’t involve incurring bad linking habits.
Some of those are:
Make High-quality Content!
It might sound obvious, but if you want other people to backlink you, you’ll need quality content.
Content that focuses on good SEO từ khóa practices and has valuable information.
One way to do so is by adding images to your blog. Why? Because the brain processes an image 60,000 times faster than other types of information.
Also, a study made by Buzzsumo states that articles that have an image every 75-100 words get the _double _amount of shares as articles with fewer images.
Good Public Relations & Engagement
Go on and engage with other people!
Like, comment, and share other people’s entries.
Or find relevant questions in forums like Quora or Reddit that link back to your site. Give them useful answers and link back to your website.
You can also create a press release. Send press releases to major news sites and they will link back to the original source of the content.
Create Guest Posts
You can always ask people to create a guest post on their site.
It might be a little complicated to do this. You’ll need to pitch bloggers and tell them what your site is about, share examples of things you’ve done, and let them know how they can benefit from your guest post.
Getting backlinks is something very important if you want to rank well on Google. Though is probably one of the most difficult aspects of SEO.
However, difficult doesn’t mean impossible. ONCE YOU MASTER THE ART OF GETTING GOOD-QUALITY BACKLINKS, YOU WILL DEFINITIVELY START SEEING GREAT RESULTS.