Lobby Signs: How To Make The First Impression Count
Well placed and uniquely designed lobby signs are the first impression you give your customer. It is the first chance they get to formulate their opinions of your company. “Welcome to our establishment… Come in and be our guest” should be what your initial sign signifies to your clientele. Lobby signs that put your name on the front desk or counter or splashed across an entrance wall should welcome your visitor. Every lobby sign plays a special role and the first role should be how you express pride in your establishment.-
There is a wide array of mediums to choose from in choosing your unique first impression. You can choose channel lettering that is lit or not; metals that are cut and bent to showcase your corporate image; sand-blasted wood that represents your purpose or vinyl lettering pressed onto your glass door. Neon signs are an attractive and eye-catching lobby sign. Surely you’ve seen the neon signs that declare the business ‘open’. There are many instruments and options available to use and we can help you complete your objective.
Passersby are drawn to your upfront and imaginative sign and that first image is crucial. Lighting that is supposed to be lit and is not gives people an immediate distaste of your business. Lettering that is unchecked due to damage by weather or painted over with graffiti will make anyone shy away from your business. Signs that are covered up by bird’s nests give a first impression that you don’t care. Lobby signs are symbolic of what’s inside. Let’s face it… we all judge the book by its cover and your lobby sign is your “cover”.
Your entrance,your door or your desk is the definition of your lobby. Let’s take a closer look at a newly established subdivision and how they invite people to make that neighborhood their home. They use uniquely designed features at the entrance to that development that help describe the type of neighborhood being built. That water feature,the wrought iron gates,the lush landscape is the lobby to that neighborhood. Most likely there is a sign announcing the name of that development. Don’t let your lobby become an overlooked tool. Make your first impression count.